AIcademy
AI in Marketing: Concrete Applications
Description:
Learn how to use AI tools like ChatGPT, Claude, Gemini, and image and video tools to accelerate marketing campaigns, create content, and better understand and serve customer segments.
Learning objectives:
Generate marketing texts for emails, advertisements and social media.
Using AI to create visuals and videos for campaigns.
Develop customer personas and content strategies with prompts.
Accelerate A/B testing and optimize headlines with AI tools.
For whom: Marketing professionals and communications specialists who want to use AI for faster and smarter campaigns.
Introduction
In this training, you will learn how to use AI tools to tackle marketing and communication tasks faster, smarter and more creatively. From writing persuasive copy to generating ads, visuals and complete videos: AI enables marketing teams to devise, produce and optimize campaigns faster. The focus is on direct applicability — without technical knowledge.
What you will learn during this training
1. Text generation with AI: tailor-made content in no time
Participants will learn how to use AI tools such as ChatGPT , Claude , Gemini and AdCreative.ai to quickly generate and vary marketing copy. Think of emails, social media posts, advertisements, product descriptions and landing pages.
Generating compelling copy for different target groups
Personalize content by tone of voice, length and platform
Creating variations for A/B testing or segmentation
2. Creating visual and video content with AI
In this section, participants will discover how to create powerful visuals and videos using tools like DALL E 3 , Midjourney , Runway , Sora , Gemini , HeyGen and Lumen5 . These tools will enable them to create professional content for campaigns, ads and presentations without any design or video expertise.
Convert text into visuals or mockups with DALL·E and Midjourney
Generate AI videos with Sora (realistic scenes), HeyGen (AI avatar) or Runway (editing & effects)
AI-generated presentations, explainer videos or branded content with Lumen5 and Gemini
3. AI for audience understanding and campaign strategy
Participants will learn how AI helps create customer personas, structure content plans, and explore audience behavior through smart prompts and analytics.
Using AI to create or enrich personas
Generate strategies and campaigns based on input
Using tools like Perplexity.ai for market and trend research
4. Optimize, test and automate with AI
Finally, we’ll explore how AI can help improve and accelerate marketing campaigns. We’ll look at A/B suggestions, performance analysis, and automating repetitive tasks.
Optimize headlines and calls to action with AI feedback
Generate creative suggestions based on previous output
Using AI to accelerate routine tasks such as planning, text checking or adaptations
Approach and working methods
The training is hands-on and interactive: participants work with realistic cases, test different tools themselves and discover how they can use them in their own workflow. There is room for own material, and for questions about implementation within the team.
For whom
For marketing and communications specialists who want to use AI to work faster, smarter and more creatively — from content creation to strategy and execution.
Interested in this training?
Feel free to contact us. We are happy to think along with you about a suitable solution for your team or organization.
AI in Marketing: Concrete Applications
Introduction
In this training, you will learn how to use AI tools to tackle marketing and communication tasks faster, smarter and more creatively. From writing persuasive copy to generating ads, visuals and complete videos: AI enables marketing teams to devise, produce and optimize campaigns faster. The focus is on direct applicability — without technical knowledge.
What you will learn during this training
1. Text generation with AI: tailor-made content in no time
Participants will learn how to use AI tools such as ChatGPT , Claude , Gemini and AdCreative.ai to quickly generate and vary marketing copy. Think of emails, social media posts, advertisements, product descriptions and landing pages.
Generating compelling copy for different target groups
Personalize content by tone of voice, length and platform
Creating variations for A/B testing or segmentation
2. Creating visual and video content with AI
In this section, participants will discover how to create powerful visuals and videos using tools like DALL E 3 , Midjourney , Runway , Sora , Gemini , HeyGen and Lumen5 . These tools will enable them to create professional content for campaigns, ads and presentations without any design or video expertise.
Convert text into visuals or mockups with DALL·E and Midjourney
Generate AI videos with Sora (realistic scenes), HeyGen (AI avatar) or Runway (editing & effects)
AI-generated presentations, explainer videos or branded content with Lumen5 and Gemini
3. AI for audience understanding and campaign strategy
Participants will learn how AI helps create customer personas, structure content plans, and explore audience behavior through smart prompts and analytics.
Using AI to create or enrich personas
Generate strategies and campaigns based on input
Using tools like Perplexity.ai for market and trend research
4. Optimize, test and automate with AI
Finally, we’ll explore how AI can help improve and accelerate marketing campaigns. We’ll look at A/B suggestions, performance analysis, and automating repetitive tasks.
Optimize headlines and calls to action with AI feedback
Generate creative suggestions based on previous output
Using AI to accelerate routine tasks such as planning, text checking or adaptations
Approach and working methods
The training is hands-on and interactive: participants work with realistic cases, test different tools themselves and discover how they can use them in their own workflow. There is room for own material, and for questions about implementation within the team.
For whom
For marketing and communications specialists who want to use AI to work faster, smarter and more creatively — from content creation to strategy and execution.
Interested in this training?
Feel free to contact us. We are happy to think along with you about a suitable solution for your team or organization.
Description:
Learn how to use AI tools like ChatGPT, Claude, Gemini, and image and video tools to accelerate marketing campaigns, create content, and better understand and serve customer segments.
Learning objectives:
Generate marketing texts for emails, advertisements and social media.
Using AI to create visuals and videos for campaigns.
Develop customer personas and content strategies with prompts.
Accelerate A/B testing and optimize headlines with AI tools.
For whom: Marketing professionals and communications specialists who want to use AI for faster and smarter campaigns.
AI in Marketing: Concrete Applications
Description:
Learn how to use AI tools like ChatGPT, Claude, Gemini, and image and video tools to accelerate marketing campaigns, create content, and better understand and serve customer segments.
Learning objectives:
Generate marketing texts for emails, advertisements and social media.
Using AI to create visuals and videos for campaigns.
Develop customer personas and content strategies with prompts.
Accelerate A/B testing and optimize headlines with AI tools.
For whom: Marketing professionals and communications specialists who want to use AI for faster and smarter campaigns.
Introduction
In this training, you will learn how to use AI tools to tackle marketing and communication tasks faster, smarter and more creatively. From writing persuasive copy to generating ads, visuals and complete videos: AI enables marketing teams to devise, produce and optimize campaigns faster. The focus is on direct applicability — without technical knowledge.
What you will learn during this training
1. Text generation with AI: tailor-made content in no time
Participants will learn how to use AI tools such as ChatGPT , Claude , Gemini and AdCreative.ai to quickly generate and vary marketing copy. Think of emails, social media posts, advertisements, product descriptions and landing pages.
Generating compelling copy for different target groups
Personalize content by tone of voice, length and platform
Creating variations for A/B testing or segmentation
2. Creating visual and video content with AI
In this section, participants will discover how to create powerful visuals and videos using tools like DALL E 3 , Midjourney , Runway , Sora , Gemini , HeyGen and Lumen5 . These tools will enable them to create professional content for campaigns, ads and presentations without any design or video expertise.
Convert text into visuals or mockups with DALL·E and Midjourney
Generate AI videos with Sora (realistic scenes), HeyGen (AI avatar) or Runway (editing & effects)
AI-generated presentations, explainer videos or branded content with Lumen5 and Gemini
3. AI for audience understanding and campaign strategy
Participants will learn how AI helps create customer personas, structure content plans, and explore audience behavior through smart prompts and analytics.
Using AI to create or enrich personas
Generate strategies and campaigns based on input
Using tools like Perplexity.ai for market and trend research
4. Optimize, test and automate with AI
Finally, we’ll explore how AI can help improve and accelerate marketing campaigns. We’ll look at A/B suggestions, performance analysis, and automating repetitive tasks.
Optimize headlines and calls to action with AI feedback
Generate creative suggestions based on previous output
Using AI to accelerate routine tasks such as planning, text checking or adaptations
Approach and working methods
The training is hands-on and interactive: participants work with realistic cases, test different tools themselves and discover how they can use them in their own workflow. There is room for own material, and for questions about implementation within the team.
For whom
For marketing and communications specialists who want to use AI to work faster, smarter and more creatively — from content creation to strategy and execution.
Interested in this training?
Feel free to contact us. We are happy to think along with you about a suitable solution for your team or organization.
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